Akansha Diamonds : Your Right To Own One

A unique commitment led to the creation of the Akansha diamond jewellery brand. That every woman will own a real diamond, not just the upper crust women.

Creative Idea : YOUR RIGHT TO OWN A DIAMOND

Over the years, Indian women have earned their rights in many spheres of life – education, equality at their workplace, refusal of dowry, inheritance of property. Akansha believes owning a diamond is a want as natural and something every Indian woman deserves.

The campaign is designed to look and feel real so as to resonate the company’s commitment. The candid-feel images were shot by the legendary fashion photographer, late Prabuddha Dasgupta. The wordmark calligraphy was designed by another stalwart, Achyut Palav.

Ad 1 :

Ad 2 :

Ad 3 :

Ad 4 :

Client : Fine Jewellery India Ltd
Agency : Bates 141