A promoter-driven, ambitious travel company Alliance Holidays wished to advertise for the first time.
GO GET A LIFE is a tagline I created to address today’s ‘always-stressed’ generation who have the buying capacity and a tremendous desire to travel but do nothing about it as their day-to-day schedules make them live like robots.
This campaign not only helped generate tons of enquiries but also helped build an image for the brand.
rajiv menon brands 
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